The provision of a profile of your company and its research requirements for some or all of the dignities mentioned above leads you to receive the names and addresses of potential licensors for your direct contact. If you contact potential licensors, you must provide your business profile and ask for certainty that they are ready to obtain a license. If you are an inventor and want to go to a large company with your invention, you may find that they have very specific guidelines on how they take into account unsolicited proposals. Their first response will usually be to describe the conditions of their Business Directive for tenders. You invented something, it received a positive evaluation and filed a patent. Or maybe your company doesn`t have the capital or know-how to manufacture its product and market it in a global market. Inventors often prefer to concede their technology rather than try to manufacture and commercialize it themselves. Similarly, licensing may be the only practical way for a company to maximize the potential of its existing products. In short, in this mode of entry into the foreign market, a licensor in his country of origin makes limited rights or resources available to the licensee of the host country. Rights or resources may include patents, trademarks, management capabilities, technologies and others that may enable the licensee to manufacture and sell in the host country a product similar to that which the licensor has already manufactured and sold in its country of origin, without the licensor having to open a new business abroad. The licensor`s revenue is usually in the form of one-off payments, technical royalties and licence payments, normally calculated as a percentage of turnover. Licensing can be done by a single company, but if that`s not possible, another solution is to consider a multi-way approach to licensing, in which multiple components are made by different manufacturers, final assembly by another, and perhaps distribution by another.
This can divide the risk if the size of the project is deemed too large by a licensee. As a licensor, you are expected to present the legal agreement that ensures that both parties are fully aware of their respective rights and obligations, beyond the mere setting of royalties. Good legal advice is usually needed to negotiate things like: An international license agreement allows foreign companies, either exclusively or not exclusively, to manufacture an owner`s product in a given market for a set period of time. Licensing involves obtaining permission from a company (licensor) to manufacture and sell one or more of its products in a defined territory. The company that obtains these rights (the licensee) usually agrees to pay a royalty to the original owner. Licensing usually involves another company being able to use patents, trademarks, copyrights, designs, and other intellectual property rights for a percentage of revenue or royalties. It`s a quick way to generate revenue and grow a business, as no production or sales are involved. Instead, licensing typically means using the pipeline and infrastructure of an existing company in exchange for a small percentage of revenue. The licensing agreement allowed Starbucks to increase brand awareness outside of its North American operations through Nestlé`s distribution channels.
For Nestlé, the company has had access to Starbucks products and a strong brand imageBrand EquityIn marketing, brand value relates to the value of a brand and is determined by the consumer`s perception of the brand. . . .